Design the next gen website for Second Closet

Retail

We are a Canadian full-service storage company, helping bring an innovative solution in the self storage space to our customers. We currently service 4 core markets in Canada: Toronto, Vancouver, Montreal & Ottawa. No longer do you have to rent a storage unit and lug all your stuff yourself - our team of movers will come to your place, pack it, pick it up, store it and then deliver it back to you whenever you need it. We’re a tech-centric business, and you can interact with us completely online.

www.secondcloset.com

clutter.com has the design aesthetic and simplicity that we’d like to strive for in our new design, as a similar kind of business to ours. Their checkout flow and overall UX rivals where we want to see ours evolve to, in the storage space. airbnb.com and apple.com have the kind of UX and UI that we live (flat, clean, simple, engaging) that we need to integrate into our revised design. There should be a typeform-like experience in certain aspects of the checkout flow in particular, to encourage a seamless transition from one part of the checkout flow to the next. It’s all about delighting the customer with a digital experience they can truly enjoy in a category that usually is a pain for a consumer to interact with (i.e. traditional self-storage).

The current website design we are using has been with us since our early days. We're now in year 3 of existence and need to invest in the next evolution of our image. Your job is to help take the great foundation and truly elevate the UX and design to new heights ala an Apple/Airbnb level of quality. The 5 pages we need you to build out are: 1. Home page 2. Checkout Flow 3. Pricing 4. How it Works 5. Blog Reimagine our website’s current content as it will still be relevant, especially within each page. The overall layout, imagery, flow and UX must be elevated. How does this become clutter.com or apple.com level of quality?

Illustrations, for the most part, are something we are trying to move away from. Instead, we are trying to use real images where possible to represent our brand. You can see the evolution of this in our marketing material and current website approach.

The "web 3.0" PDFs in the attached are recent designs completed to help with our UX evolution. However, the design ultimately fell far below our expectations (i.e. need to get it to Apple/Clutter/Airbnb level), so your task is to take some of that work and really move it up the quality tier. The 'revised shop flow' PDF should be used for that section of the site. Brand Colours: Yellow (FFD33D), Charcoal (404041), Black (000000), White (FFFFFF), Light Grey (F7F7F7). Brand Fonts: Headlines: Brandon Grotesque Bold All CAPS Sub-headings: Brandon Grotesque Body Copy: Open Sans For imagery: Please try to use as many of our current assets as possible in the design process first. Using stock images thereafter is fine - but starting with our current assets will be important.

Every design category has flexible pricing for all budgets. Web page design starts at $799.