What we’re seeking is the graphic design of the homepage, including background, banners, menus, and general layout. We’re providing a “wireframe” that shows some general layout of elements for the site.
o Fixed elements: location of the top menu bar, location of “Browse by Category” bar,
o Flexible: nearly everything else. The logo and slogan need to be at the top, but their location and styling are up to you. The FREE Shipping, phone number, and login/register are also flexible. We're planning for a 3 column design, but if you have better ideas, we’re open to them.
Color preference – we’d like to see your creativity, as long as it stays congruent with our brand.
The font of the logo is set (Small-Caps Futura) – but you can adjust the shadow, size, strength, and we encourage the creation of an appropriate symbol close by.
Dimensions: Width: 960px Height: flexible
What we like:
o User experience design that appeals to all demographics – not just younger, tech-savvy customers.
o Design that makes the products POP out while keeping a comfortable and classy feel.
o Website visitors should quickly know what we’re about and what we’re selling.
Some similar websites doing a good job, as a reference:
File-type: Photoshop PSD or Fireworks PNG file, also JPEG