The Law Offices of Jeffrey Segal.
A personal injury and workmans' comp attorney with 20 years of experience.
Site should be clean, simple, and easy to navigate and read. Colors to work with can include green, grey, white, a dash of yellow perhaps, and black for text. We won’t be transparent about it at all – green as in the “color of money”.
Our objective of the home page is to get them to call the office. We want it to “punch”, be readable in a matter of seconds, and give them an easy call to action (i.e., making the phone call). We view the home page as sort-of the cover of a book, and we want them to buy that book.
We serve anyone who has suffered a personal or work injury and needs the counsel of an experienced attorney.
Site should be designed & written for high-school level audience. Audience may have slow Internet connections and old computers and browsers, so we don’t need things like flash and big pictures that might bog down load time.
A site we kind-of like is: http://www.steinbergspencer.com. What we like: (a) phone number prominent; (b) feels personal with the picture of the attorney front and center; (c) the free-consultation form; and (d) “Se Habla Espanol”. Don’t like: (a) the top (logo and phone number) takes up way too much space; (b) don’t like the animated woman who comes out (we don’t need that); (c) don’t like the yellow, changing marquee; and (d) too much content on the home page.
Another: http://www.sdinjurylaw.com. What we like: (a) picture of the operator, lending a personal nature to the site; (b) Skype phone number; (c) top panel (logo, phone number, prominent links of “Home”, “About Us”, and “Contact Us”). Don’t: (a) don’t need the flash in the middle with the changing pictures and fly-in text.
Top could be ala sdinjurylaw.com but smaller. Logo just “The Law Offices of Jeffrey Segal”. Whatever font looks good. Center “Se Habla Espanol” & beneath that “English | Spanish”. Right: “Call For Free Advice!”, 1-800-500-8922, skype underneath. Image to the right of the text.
After top panel, horizontal nav: Home, Firm Resume, Verdicts & Settlements, Testimonials, Personal Injuries, Workmans’ Comp, Referring Attorneys, Contact.
Next follow steinberg model w/ attorney’s picture (use placeholder for now); superimposed skyline of San Diego, “Injuries Change Lives” / “Learn Your Rights” / “And Fix Them”; and a form with: (a) FREE ADVICE; (b) 1-800-500-8922 or complete the form below. Same fields as steinberg but center button at bottom with label “Send”.
Below that centered, “I PROMISE YOU:” and then below that, perhaps in two columns w/ checks:
Personal Attention: I handle all aspects of every case myself.
Someone To Fight For YOU: I was born in Queens, New York, and this taught me to be tough and never back down. That fighter’s instinct drives me to this day.
Pay Me Nothing Until I WIN YOUR CASE.
Spectacular Results: Large settlements do not happen by accident. They are the result of experience, hard work, toughness, and the reputation of your attorney. With over $50,000,000 (MILLION) WON over the last 20 year, I have what it takes.