seanNP needed a new web page design and created a contest on 99designs.
A winner was selected from 25 designs submitted by 14 freelance designers.
Curbside Kitchen
We offer food truck scheduling services so we have three targets, Property Managers of Buildings who pay for our service, Food Trucks who need to register to vend at our events, and customers in the buildings to sign up to get info about the food trucks around them.
See the website below, we want a very clean but stylish website. The main issue we have is that three different types of people come to the website, so we need to somehow articulate who we are to all three and the quickly get each to their own landing page. We will provide additional work to produce these landing pages later.
Per above we want to incorporate the video https://www.youtube.com/watch?v=sG7ozaoXero on the front page and address the three users, property managers, food truck owners and customers who want info about food trucks to quickly go to their landing pages to register.
I would like for the following navigation to be included across the top of the site:
About
Sign up if you are a food truck owner
Sign up if you are a property manager
Log in
Receive notification about food truck coming to your building/event
Truck Map
Curbside Cares
Let’s Connect
Upcoming Events
2) Social Media “Eating is Social” should be displayed on home page
3) Verbiage to be used on home page should be laid across the video: with a call to action that encourages sign ups, “Sign up Today” Absolutely love the arrows that allow you to go to each line.. (see greenrebel)
Hungry for a Food Truck Adventure?
Inspiring Moments of Culinary Happiness One Curb at a time
Your day just got Tastier..
(I like how it’s done on Greenrebel.ca)
4) The video itself should be what I indicated in the introduction. Please go to stock video sites to find the look and feel of what I described. I do not want to use footage from my personal video.
The three constituents we are trying to reach: (all should be call to action)
Are you a food truck? (aimed at sourcing new food trucks)
Are you a property manager or event organize planning a culinary event? (aimed at lead generation of signing up new accounts)
Are you obsessed with food trucks? (this is aimed at the end user to sign up for our email blasts)
5) 100 + food trucks are already at the curb….
This will feature pictures of our food truck partners. Picture of the truck or food with food truck name (should be a rolling scroll going across)
6) Our Curbside Video – Meet us on the curb and learn more
Please use the colors palette from the website and potentially take some of the blue from the flyers attached.
Here is more information about Curbside.
More information about Curbside Kitchen:
Curbside Kitchen partners with building owners, property managers and event organizers to create customized food truck solutions utilizing our proprietary optimization software. Whether a one-off request for a tenant/resident event or a weekly request for your anchor residents' favorite food trucks, our system automates and manages the schedules for property managers, event organizers and food trucks. Our proprietary software also manages the daily and weekly marketing functions going directly to the individuals.
We take an innovative approach to ‘placemaking’ and ensure we deliver dining options that have something for everyone. Unlike brick-and-mortar restaurants, we can change our lineup of offerings in real-time to reflect the tastes and demands of our clients. We’re proud to have more than 125 extraordinary food trucks in our network that deliver an incredible variety of cuisines and dining experiences every day. Partnering with Curbside Kitchen means that we make sure the food trucks are vetted, inspected, and insured, and that they show up at the right place at the right time.