You can go on our test site gethandover.org to get an idea of what we are building (you can ignore pretty much every single design choice we've made there...although the copy is pretty relevant).
We're selling short concise readable for the busy doctor type content that can count towards their medical education credits and their clinical experience. We're doing this through an app.
From pre-selling our concept to doctors across North America, we got quotes like this: "The greatest challenge right now is the time it takes to read through journals. You don’t have much time as a resident and any free time you do have you want to spend being a person, not studying/reading."
Our market is 25-34 year old female doctors. They are always on their phone and are inundated with things like a medical residency, marriage demands, relationship demands, starting a medical practice or joining one, starting a family, etc. It's a very chaotic period in their lives. Because our customer is seeing us on the phone mostly, the site design MUST be mobile responsive. And this is the target demographic the design should cater to.
Once the designs are in, we will remove the duplicates and slight variations and run a poll with our pre-sold list of customers and then just pick the best design from there.
We're using the company name MEDedX because it tested better during pre-selling.
You can completely ignore the Handover logo in the app mockup and try a text only logo as you see fit. You don't have to use the logo colours either. We need a better logo anyways.