Digital Phenix got their new web page design by running a design contest:
Create A Cool, Modern & High Converting Website for LegalWill
Check out Digital Phenix's Web page design contest…
Attorney & Law
Our target audiences are; young couples, established families & seniors in need of a legal will. We offer a simply Do-It-Yourself will that you can buy online, mange and update through our site.
Site needs to be responsive so people can use it on any device. Please consider this when placing elements on the page Adjectives/Feeling of the site: Clean, Simple, Professional, Current, Modern, Responsive, Friendly, white based, images, uncluttered, straight forward, Up-to-date, informative, trust, integrity, security, reputability, Imagery: Should create a feeling of peace of mind, security, confidence, friendly service, safe option, trust,
Update: Mobile versions will be required, especially for the home page Home Page: -The entire purpose of the site is to allow people to buy a $25 DIY Legal Will kit as quickly and easily as possible. The banner must capture the attention of the target markets instantly and offer 2 choices: a Legal Will or a Power Of Attorney. Use text that encourages the visitor to self-select one of these options and enter the payment process. -Very simple navigation, do not draw the visitors attention aware from the above mentioned primary purpose. -Sections below the fold: - Testimonials - A gateway for the Target Audiences based on their reason for needing a legal will. Section heading might say: “Why Do I Need A Legal Will?” then showing options/scenarios for the user to choose; Divorced, health issues, grand kids coming along, accumulated assets that need to be protected, family planning, etc These items would take the user through to a page with more information about this scenario, where they could purchase from also. - Section heading: “What You Need To Know” with questions that people might have, this would also go through to a more detailed page addressing the question Questions: What is a Will?, Who should have a Will?, Why should I have a Will?, What happens if I die without a Will?, Can I simply change my Will?, When should I update my Will?, Does my spouse or de-facto spouse require a separate Will? - Enquiry form - 2nd call to action to get a legal will - Contact section/footer: this should include useful links to some of the main questions/articles related to a legal will Product Sales Page Template: - This is the page the visitor would arrive at after clicking the call to action to purchase/get/buy a Legal Will or Power of Attorney. It should clearly show what they are ordering, the very low price, some bullet points about the benefits of getting it, a small section showing common questions before buying (What happens next?, Is my data safe?, etc) - Use imagery here that reinforces they are making the purchase to provide a sense of security for themselves and their family in the event of the unfortunate - We want the order process to be simple and streamlined so this page will likely work best with a partial order form or progress style order process. Something like Easy as 1 2 3 - Think about if the user has got into a buying process and then realises they are ordering the wrong product, how would they easily switch back? - Consider using video box here too to help sell the product Blog Article & Article List Page Template: - Displaying information articles (you can find examples on the site) - Should have call to actions to get a Legal Will kit - Every blog page should be treated as a sales page for the will kit, so swap the comments at the bottom of the article content for an order form or block driving traffic back to the order page
What to avoid
Busy, dated, boring, generic istock photos,
The typical target customer is: - Not professionals, - Simple financial structure - Easy option for their family - Mum & Pop - Older people, - families, - Some younger people that want an easy option
A$1,049 Bronze package
Every design category has flexible pricing for all budgets. Web page design starts at $799.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
Digital Phenix collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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