Create a blockbuster design for a fun, popular men's dating advice site

Girls Chase

We're a fun men's dating advice company that specializes in giving men hard-hitting, practical advice in a suave-yet-irreverent style. Think James Bond meets Van Wilder, with lots of busty blondes.

http://www.girlschase.com

Our website has a LOT of content! We have over 2,000 articles. However, users tell us it's hard to find the content they want. We use a news site layout (think nytimes.com) but our articles are "how to"/reference/authority pieces (more like Wikipedia articles than news articles). The majority of our organic traffic comes from search, which gives us a few key missions:

1.) We need to grab users immediately and get them sucked into the page content

2.) We need to get other interesting, relevant links in front of users so they will click around and get absorbed

3.) We also need to be able to ask users to opt into the newsletter, and present them with a few other ads, offers, or quizzes that might interest them

Color-wise, our traditional colors are orange, white, and gray.

Layout-wise, please change whatever you like. Our current site has a large logo at the top of the page. However, if you want to make this smaller, or even forego the icon we have in the logo and just use our website name (to use less space above the fold), give it a whirl!

Traffic-wise, over 78% of our traffic is mobile. Only 19% is desktop (the rest is tablet). Our present theme was designed "desktop first"; but any future designs will have to be "mobile first" -- without neglecting the desktop side of things.

We need to design 3 pages:

1.) Content Page (most important): most of our content arrives at articles first, whether from search engines, social media, or other traffic channels. Our current desktop sidebar does not look good on mobile, which is a problem since so much of our traffic is mobile. The aim of an article page is to suck in users from search or social and get them to stay on the website. If a reader stays on the website more than a few minutes, or clicks to another page on the site, we win. If the reader goes back to search and continues to search, or goes back to social and doesn't share or comment on the article, we lose. Good design should help us keep users on the page, finding things that interest them, and clicking around.

Example content pages:

https://www.girlschase.com/content/…-touch-you

https://www.girlschase.com/content/…r-want-you

https://www.girlschase.com/content/…t-and-more

2.) Article/Category Page: page where the reader selects what articles he'd like to read. At present, there is a limit to how many articles load; however, we'll configure these pages to be able to continue to load more content as the reader scrolls down in future versions of the site.

Example category pages:

https://www.girlschase.com/articles/

https://www.girlschase.com/pages/female-mind

3.) Homepage: we use the homepage primarily as a product sales page. At present, it sells our flagship "One Date" course. The current page layout and design performs well; our highest converting customers come from people who've clicked to the sales page from the homepage. Do you have ideas for how we can make this page look even better? I'd love to have a look!

Homepage:

https://www.girlschase.com

You can change, exclude, or add to anything in the content sidebar. Some consultants have suggested we have too much in the sidebar, and would benefit from having less here. We still need to make sure we are giving readers things to click on, but if you have ideas about how to better organize things or lay out a more appealing sidebar (or other areas of the site), by all means, be my guest!

Please design for mobile first. But must look good on desktop also.

Right now, our logo and menus at top take up a lot of space. This area should probably be smaller (especially on desktop).