We have done a lot of thinking and
benchmarking internally, and our staff has come up with a preliminary design. What we really want is a fresh perspective from
people disconnected from our day-to-day operations and thinking. We are firm
believers in the power of tapping distributed knowledge – so that’s where you
We are like most companies in search of
design ideas: we know what we think we want and we know what elements we must
include, but we are always open to ideas that we haven’t already considered.
Who we are: we are an 8 year old start-up.
We like to call ourselves a perpetual start-up since it keeps us on our toes.
We are entering a new phase of explicit innovation and this make-over is a key
part of that. The average age of our 250+ staff is under 30. We are young,
dynamic, intensely multi-cultural and forward-thinking.
Essentially, what we want is a killer design that is usable,
unified, useful and forward-thinking. Arrangement, layout, design…these are up
Keep in mind that we are trilingual in
English, Arabic and French. Submit English-only designs and we’ll do the
translation, but any images and content should be sensitive/mindful of this
region – so no bikini-clad jobseekers please. In fact, we prefer no faces at
Important point: this is a high-traffic
site so it needs to be light and agile, so no big images and flash.