Australian Fund Monitors needs a new website design

Australian Fund Monitors

Australian Fund Monitors (AFM) conducts research on around 320 Absolute Return and Hedge Funds in Australia.
The AFM website provides that research and data information to it's members and subscribers. This includes: historical results, performance indicators, latest news, industry news, and access to details on Fund Managers and downloads of Fund Manager reports and other information.
Our target market is High Net Worth (HNW) investors in Australia, Financial Advisors, Self Managed Super Funds and anyone looking for extensive research on Hedge Funds.
Fund Managers are also our clients. They PAY us to be on our list of Featured Funds and have monthly Fund Profiles written on their company and performance. Target Audience: High Net Worth individuals; Financial Advisors
The trust and financial welfare of the investor is paramount. Our brand values are knowledge, credibility and trust.

http://www.fundmonitors.com

We would like the website to be easy to use. If being viewed on a tablet, be friendly to a touch screen.
We like a serious blue colour. And we quite like the combination of blue, orange and white (as per our existing site) but we would be pleased to see other colour suggestions.
This is an information website. Our values are knowledge, credibility and trust. We want this to be conveyed in the look and feel of the website.
We like the idea of 1/3 to 2/3 format.

We also have a new website under development: http://dev.fundmonitors.com/index.php but we need help to come up with a great design.

PAGE ONE

WHAT WE WANT:The home page: will have the following:

• Menu Bar – with drop down options of the sub menu

• 3 boxes at the top of the page that will showcase 3 areas of our business:   - Videos   - Fund Selector   - Prism Select

The focus of this page will be to:
• provide a link to Prism Select (including the AFM Prism Active Equity Fund)
• provide information and data on the 300+ funds that are researched by AFM.
• Showcase the Featured Fund/Fund in Focus (Monthly Performance Data and graph)
• List the latest news on Hedge Funds and link to full story or AFM blog.

We would like to see an icon before all the NEWS items...  for example:

- this might show a video/play button if it is a video link

- newspaper if a news story

- chart if a performance report 

- client logo if a story about a client.

(we don't like the logo/pic that we have on our dev site - so please don't use that one - come up with something nicer please).

PAGE TWO (please see attached pdf for example of current news page)

News Page

See: http://dev.fundmonitors.com/news.php

This page will have a list of all news articles, and give the opportunity to open each article and view/read and then close or move to the next article.

From the News page – visitors will still be able to see the Featured Fund/Fund in Focus, and the same menu bar as on the home page.

Social links will be needed to SHARE on Twitter, Facebook, Linked In.  Videos will be on our both our Vimeo and YouTube channels.

https://99designs.com.au/web-design
This is the design for our Prism Select website.
We do NOT want our AFM website to be the same as Prism Select.
If we can put it this way: AFM is the engine that drives the Prism Select car.

UPDATE TO OUR BRIEF

Dear designers, our current website needs a LIFT!

We tried ourselves to give it a lift in our dev. site - but realised that we are NOT designers, and it looks even worse than our current site. So here we are - coming to you.

We want something exciting and new - fresh - easy to read but able to hold lots of information. The front page has to catch our viewers attention and make them want MORE!!

We do not want a flat, boring page. Shake things up a bit. Add some interest. Design!!

Nothing makes me happier than giving out lots of stars - show us what you've got!!

Thank you.

This site is mainly for information purposes, but will also drive investors to our fund of funds (AFM Prism Active Equity Fund) and Prism Select.