RRG Consulting - Auctions & Marketing http://www.RobinReedGroup.com
We are excited you're here and hope you'll consider our project! This is our first time at 99Designs.com so take it easy on us as we hope to return with other businesses and bring you folks more work.
We are a Texas-based real estate auction company that is free to homeowners. Our strategy and value is simple: We take a VACANT home that is for sale, completely stage it with items such as hand-made rugs, beautiful furniture, decorations, paintings, bronzes and sometimes even an antique car. We then market a live auction at the house for the weekend, therefore drawing 100-200 people to and through the house. It's an excellent marketing strategy because we're 100% FREE to use and we handle all the expenses for the event.
SELLERS - Owners of property that are trying to sell. We need testimonials and to communicate that we are a legitimate option to sell the home FREE of charge and we maintain the home.
BUYERS - People that are either looking for bargain property or want to bid on the movable property such as rugs, paintings, furniture or decorations and need scheduling information.
REALTORS - We want Realtors to feel good about presenting us to their clients as a marketing option in selling the listing quickly and cheaply. I mainly need to communicate that we are 100% legit. We handle all clean up, we're safe, legal and will make them look good.
I also like the idea of changing the names of these 3 audiences to something more modern or chic.
Instead of "Buyer", use "Acquire" or "Attend".
Instead of "Realtor", use "Transact".
Instead of "Seller", use "Homeowner"
I may need a little help with this idea and I don't want to LOSE my audience in this effort but if you hip designers can think of something, bring it on.
One of the most important topics to convey is our auctions are NOT a distressed scenario. Nobody got foreclosed on, bankrupt or died but rather we're a fun way to sell a home and/or get a bargain piece of furniture on a weekend afternoon.
This is bargain property because we have motivated sellers. This is bargain goods because we acquire our items straight from manufacturers with no retail store expense.
I need something very clean, professional and crisp that conveys authority and builds confidence but I don't want "traditional" or "old world" design.
Sections: (In addition to what is currently there)
Schedule of upcoming events
Contact section to the right where someone can enter their info or make comments.
The square logo is our Facebook logo and needs to be removed. This needs to be changed to a simple title that says, "Real Estate Auctions".
The home page must first convey our NEXT auction. The main (probably top) navigation will include our 3 target audiences of Sellers, Buyers and Realtors. You can keep all the other tabs on top and bottom and maybe even group them together in a drop down.
http://www.RobinReedGroup.com - initially designed to be a site for a residential real estate agency but our business model changed.
The site was never completed in functionality and needs to be re-designed for auction event marketing since this is our main business.
I like the overall look and feel, colors, fonts, etc and it matches our stationery package.
This is how we're currently scheduling our auctions:
And a Facebook Fan page: (Austin Real Estate)
http://www.realestateauctions.com/ - I like how this site uses the entire screen. I also like the rotating pictures of homes in auction. We like the idea of having our NEXT upcoming auction with date and details as the first thing a visitor sees. I also like all the shadowing and "depth" of site. This is probably the closest site that represents what I want.
I like the broker registration page at - http://www.realestateauctions.com/i…=agent_reg
http://www.grandestatesauction.com/ - Great property auction site that is more fitting to what we do. We would like to duplicate this in functionality only with our colors and theme. I also like the 2 boxes that ask the questions, "Thinking about Selling?" and "How Does Auctions Work?" and maybe adding an additional one that engages Realtors such as "Are You A Realtor?".
http://www.traiman.com/ - I like the "Join Our Email List" (to be notified of upcoming auctions. (although we believe this needs to have a "benefit" or "hook" to engage the visitor to complete the form) We'll be using our CRM of Infusionsoft.com to control the action sequence and maintain the relationship.
http://www.conciergeauctions.com/ - Very crisp and professional.