Medical Devices distribution website

Traditionally, medical devices users, eg hospitals, purchase their devices via distributors rather than directly from the manufacturer. This adds a significant cost premium on these purchases. This site aims to cut out the 'middle man' by appealing directly to the hospital users themselves to make their purchase directly from this e-commerce website.

Desired Color Scheme:
#990000 & #3F3F3F Further colours will also be considered

Desired Style:
Efficent, clean, uncluttered

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai)

The website can be found at http://www.patronmedical.com.

This competition requires the design of 2 pages, a home page and a product page. Both of these current pages can be found at:http://www.patronmedical.com/ and http://www.patronmedical.com/acatalog/ptca.html As you can see the site is bland at the moment and needs to be re-designed to be more eye catching.

Key messages on home page that need to get focus:

* Price: The offer of €35 per device is by far lowest in the industry. This is the number 1 message to be articulated.
* Quality: All devices offered on site are by reputable experienced manufacturers

The Look:

* As it is the medical industry a clean professional look is essential.
* There is some room for 'spicing' up the €35 price message on the homepage.
* Uncluttered design is preferred.
* Consider the use of images to make the site more interesting.

Restrictions:
* Logo must be used. Can be found at:http://www.patronmedical.com/logo.html
* Dominant colours are #990000 (dark red) and #3f3f3f (charcoal) . Additional colours will be considered in parallel with these colours.
* Font type: no restrictions
* Use text content already available on site.