Treat Yourself (TYS)
I have spent my life making sacrifices and committing myself to a dream that very few ever reach. It has been a long hard road but I finally made it and now its time to enjoy it. "TYS" stands for "Treat Yourself" and it comes from the phrase, "Don't cheat yourself, treat yourself". The meaning of the phrase is the culmination of all your hard work. After all the hard work pays off you should treat yourself... to the finer things because you've earned it!
The main logo should be a creative form of TYS and any creative vision you get from the phrase you should also incorporate. Feel free to play with colors and ideas as far as your imagination takes you.
After you win you should TYS too!
I am a professional athlete, in my early 20's and I am targeting the young adult crowd. The t-shirts would best suit the young, athletic/urban crowd.
The logo must include the letters TYS in some form. From there, you have creative license to creat an image that accompanies it or whatever you can come up with. Help me build my vision with whatever colors and images your are inspired to use.