Leading Australian Social Commerce Site Needs T-Shirt Design!

Jump On It (http://www.jumponit.com)

Jump On It is a leading Australian social commerce site.

Jump On It provides up to 90% off the hippest bars, coolest restaurants and most exclusive beauty salons to the consumer.

The Jump On It business model ensures that all involved parties benefit from the process - businesses receive a free, high reach ad campaign and the consumer receives great deals in their local city. For more information on the Jump On It model go to:

http://www.jumponit.com/mainstatic/howitworks

As well as the Jump On It website, we use our social media pages to drive business. We have one in each city. Please refer to: http://www.facebook.com/#

Primary Target Audience: 18-35 y.o women, with high discretionary income who love to explore their city and do new things.

Secondary Target Audience: 18-40 y.o men and women with high discretionary income, who love to explore their city and do new things.

Objective:
Produce a t-shirt design for our "I Love Sydney" fan page

Requirement:
The shirt design needs to resonate with inner-city residents of Sydney, not tourists. The shirt design should not include iconic Australian landmarks or animals, it should include something that portrays the cool, fun and classy city that is Sydney (the Sydney nightlife is a far more appropriate reference rather than a Kangaroo or the Opera House).

The t-shirt design needs to include:

FRONT of Shirt
- A logo on the front encapsulates the essence of Sydney from an inner-city residents perspective
- The logo must be unique to Sydney. It should not be able to be used for another city e.g. Melbourne.

- This logo must be unique to I Love Sydney, yet it should still be compatible with the Jump On It Logo (attached). The two logos need to be able to work collaboratively as they will be used together in the future.

BACK of Shirt
- The Jump On It Logo (attached), and the URL (http:www.jumponit.com)

Prize: We will give away 5 $150 prizes for the best t-shirt/logo designs.