I have been a hairdresser for 30 years. My career has been an exciting one, having taken me from London to LA and New York. My life is a little more subdued and I live in Toronto with my family.
When I owned my own salon my clients would constantly complain that the weather (usually rain) was going to destroy their hairstyle. I was frustrated along with them, for I had nothing available to offer them to solve this problem. There have been cheap plastic bonnets that look very grandmotherly and of course umbrellas, which don't really work that well in driving rain.
Unencumbered by business obligations I have gone about developing a stylish rain hat that has a unique pocket at the back into which the bulk of the hair goes. This protects the hair completely and does not flatten the style. The hat is currently being patented and fine tuned for production.
It will be made from an environmentally friendly waterproof fabric created from from discarded coconut shells.
The hat is crush-able and will fold neatly into itself and become a small pack onto which the logo etc will be printed. No other packaging is anticipated. When folded it will look very much like the fold-able tote bags we see for sale at grocery stores.
The product will be shipped in packs of 20 and should be able to be displayed in a counter-top box. The logo will be printed on this as well.
This product will initially be targeted towards ladies hair salons and their clients. This could be expanded with demand to drugstores or apparel stores. Either way it should appeal to females of any AGE and ETHNIC group.
It should be thought of as a spontaneous purchase reflected in the retail price below $20.
The hat has an esoteric almost retro feel about it when it is worn, however it should be marketable to all age and ethnic groups.
The existing competitive product is a cheap PVC bonnet that hasn't changed it's design or packaging for forty years and does not appeal to a younger demographic. In fact most salons do not even offer them for this reason. Visuals should reflect a newer more modern image but not alienate potential users because of age. Likewise, if the image is too retro it could potentially alienate younger buyers.
I need a Business Card and Letterhead & Return Address Labels
My current Logo is attached. I am quite happy with the logo however i have discovered that the smaller print tag "Style Waterproof" does not print effectively as it will be silk screened in white onto the black fabric. I have decided to lose the tag altogether. Obviously the text has to be changed to accommodate this.
I am happy with the ICON. Feel free to reposition this if you wish.
Feel free to be creative with use of watermarks which I believe would be great for the product.
My business card should be two sided.
Side one should have the logo and http://www.raindiva.com
the other side should contain the following info;
Rain Diva Waterproof Headgear.
232 Palmerston Avenue
tel 416 880 6177
fax 416 203 0581
It's a lot of info so edit this how you wish (I.e. put "t" instead of tel). You decide. It doesn't have to be in this order either.
THANKS FOR TAKING THE TIME & GOOD LUCK!!!!