Tri Fly Fitness is a brand new concept myself and my partner Emma have created. It’s a combination of Yoga, Dance Fitness and Aerial Circus. We use a fabric swing attached to the ceiling to perform exercises using gravity.
here are two clips that give you some sort of idea of what we do:
We are young, fresh and funky and would like our style to reflect that. Its fun, exciting fitness!
We chose the name TRI FLY FITNESS as what we do is like flying and tri is a play on words like try to fly. It also encompasses the three (tri) genres of fitness we want to target – Fitness/Dance – Yoga – Aerial Circus
Tell us a bit about who you are and the people you reach
Our target market is the existing fitness industry. We are looking to attract men and women between the ages of 16-60. These people are cool and funky. They like trying some thing new and go to fitness classes already. This will also be targeted at the yoga and circus industries who tend to be a little hippy and spiritual. How ever we could like to reflect all three industries.
We would like a logo and a basic letter head and business card, but the logo is the most importanat.
It needs to show what we do. I have attached some pictures of people in positions in the swing. What I do not want is a silhouette of this, this is just and idea. I would like some sort of design to show flying in a swing, perhaps with wings, pilot wings or arms out in the flying position, it really is up to you. Think flying, yoga, Circus, Fitness upside down or in the superman position and a swing.
The Letter head
It needs the logo on it and the information below. I like the idea of having the design that is in the back ground of the web template on the link above.
Tri Fly Fitness
It must have the REPS and ACE logo attached at the bottom with the words – Instructor certification endorsed by ACE Logo/ Reps Logo
Same style as the letter head with the same information on it. It need to be double sided