Our main offer is a 'done for you' AdWords & Conversion Improvement service for small businesses (mainly australian)
We also improve landing pages, run split tests etc for those clients requiring more 'savvy' marketing.
values - fun, expert knowledge, difficult things made simple, easy to understand, no jargon, proactive, quick to respond
mainly small business owners or, if large enough, marketing manager/assistant.
typically a $2-20m business that's been around awhile, but has not yet explored online marketing
(typically have yellow pages ads, maybe on radio/outdoor)
they value a strong brand hence the need for great business cards
we've been using the tag line
more visitors to your site, more visitors taking action
on the website for a while - it pretty much sums up what we do, which is Traffic + Conversion (but expressed in lay terms)
We require print ready pdfs for business cards & headed paper & with comp slips
(for cards, please provide print ready pdf for standard size & for letterhead on A4 paper)
a high res jpeg
and ideally a layered png file that can be opened in fireworks (not psd only please)
font for the logo is guantlet classic (with some kerning around the periods in WebSavvy.com.au)
would really like to introduce some colour... to date it's always been a very dark grey & bright red colour scheme
but really like design elements on sites like distilled.co.uk (eg the multi coloured splat next to their logo), or the use of colours on roirevolution.com (using the primary (google) colours suits us & what we do... and would help brighten things up!)
(the existing website will be updated to have each section in a different primary colour should you choose to go down this route)
feel free to get wild & creative for the headed paper especially - I can't think of a way to do it other than our logo at the top of a piece of white paper! I'd love to be inspired by your design - go nuts!