How coremarketing started their stationery journey
Easy Way ~ Partners in Innovation
Easy Way is gradually getting a whole new look. They've got a new logo. Now they need business cards (an yes, eventually they'll ve looking for a new website, other branding materials etc). For now, though, we're taking one step at a time.
Their mission is: To be the innovative and creative resource for creating clean, healthy, safe and productive workplaces.
Their product line is varied and always expanding so they're trying not to limit themselves too much visually. The card design needs to be generic enough to work within the context of any of their current or future product lines. Current product lines include first aid related products, carpet cleaning products, green cleaning supplies, skin care (hand soaps, sanitizers etc), and more (see http://www.easyway.ca for details but don't look to the site for design inspiration!)
Tell us a bit about who you are and the people you reach
Easy Way markets to businesses of all sizes -- from hockey arenas to long-term care facilities and everything in between. Normally they would be marketing to the facilities supervisor or maintenance department or, in the case of smaller businesses, the business owner.
Easy Way requires a new business card design. It will be two sided, although the back side should be largely white to allow people to write on it. For your reference, I will include a mock up of a business card that displays the information that needs to be included on both the front and the back. I will also include the logo and other necessary graphical elements in separate files, as well as the logo colours to stick to. All those files can be accessed from the following url: https://rcpt.yousendit.com/70224108…8aa6bb1aa4