We're an analytics and data science consultancy. We build data-led marketing and sales strategies for businesses to reach their marketing and sales goals.
Our project managers work one to one with the chief marketing officers to define their vision and then set the marketing and sales objectives their company is trying to meet.
At the same time, our data engineers go into the business and work out how to hoover up the key data points our analysists and strategists need to build their plan.
Over three to four months our consultants work closely with the marketing managers in the company, their teams, and their marketing agencies to create a detailed plan and financial and risk forecasts for the future.
Our customers are senior marketing managers and CMO's, these are the people that pay the invoices. Our broader audience is junior marketing managers that sign up for our newsletter because what they learn from our blog makes them look good in front of their boss.
In our presentation, to the customer, we do use charts and graphs but the business is more about storytelling and helping our clients visualize their data in an informative way that will help them grow.
I would be concerned that if the logo featured a bar chart or a line graph people would think we just created dashboards and charting reports. That's really not what we do and I'm trying to steer away from that.