Protein Promo helps users find discount codes, deals and offers for their favourite sports supplement brands such as MyProtein, MuscleFood, GoNutrition.
They might be after a bag of whey protein, a vest for the gym, some frozen chicken breasts or supplements.
These websites and brands have become increasingly popular amongst weight loss groups like slimming world, and facebook communities that are focused around providing good value and low cost meals to their family (they bulk buy the frozen meat).
My website does NOT just target strong men, there is a large and growing female audience. Previous designers have focused the logo around large biceps or bodybuilders - which isn't something I want.
I'd like to suit a general audience, but including a weight or something is fine.