Hi 99designers! I currently run a printing company (Nonstop Printing - we even got an updated logo from 99desings!). In addition to running Nonstop Printing, I’m on a mission to change the way people launch their creative projects through our new company called Makers Threshold. I need your help launching this new company!
THE PROBLEM MAKERS THRESHOLD SOLVES
We believe there's a better way to launch a physical product. Companies like Etsy and Kickstarter have made launching products easier but launching can still be expensive, intimidating, and time-consuming.
The problem with Kickstarter.com: While strong as a fundraising platform, creators often have trouble finding a good place to get their product made with strong quality and in a timely manner. Most creators don’t have enough experience to successfully navigate a relationship with a manufacturer.
The problem with Etsy.com: While it’s an easy way for creators to sell their product online, creators need to invest financial resources into a product before knowing if there’s a market for their product.
HOW MAKERS THRESHOLD SOLVES KICKSTARTER AND ETSY’S CHALLENGES
1, The Platform: Like Kickstarter, our platform will allow anyone to launch their product idea for free. Instead of just raising money, however, our platform will allow individuals to pre-order a product that has been verified as a valid project a qualified manufacturer can make. If a creator can get 100 people to buy their product, the manufacturer will make the product (if the project does not reach 100 pre-orders within a certain timeframe, we will not manufacture the product and everyone gets a refund). Once a project hits 100 and the project closes on Makers Threshold, the manufacturer creates the product, and then ships the product to the creator. The creator is responsible for add finishing touches, and shipping the product to their buyers.
Since the manufacturer is involved in the beginning, rather than the end of a product launch, a manufacturer will be able to “partner” with the creator by giving a lower cost than normal so creators can be profitable right off the bat.
The best part is that the creator will spend no money on their own to launch their product!
2, The Community: At Nonstop Printing, we’re constantly inspired by the brave men and women that launch their very own products. We think that the way this new idea will really take off is if there’s a strong community built around encouraging creators. We want to demystify and help educate people so that they can launch their products with more success. We want creators to be able to share their story on our platform to encourage others to give their idea a shot. We know that just giving people a way to launch without risking a financial investment is not enough - creators need community too.
We've completed a very basic framework on how it'll be done and are working on the technical aspects of the website. We need your help to establish the overall look and feel of the brand.
We just finished choosing the name Makers Threshold. We chose this name because:
- Makers: This is who we will serve. Creators of products that could use a little nudge to launch their own projects.
- Threshold: There’s a couple of levels here. Our company will act as the threshold (need 100 people to pre-order before we make it). It can also allude to the struggle that creators have when launching a project. Finally, it touches on the exciting nature of starting something new or entering a new stage in the creative process.
We know the name is longer than most names. A company that has recently been successful with this kind of name is Artifact Uprising. We like the tone that this company provides but this company does not necessarily need to have a serious tone. We want to see how you guys can bring our identity to life!
THIS LOGO DESIGN IS THE START OF SOMETHING BIGGER
This logo will set the tone for every other facet of the website which is why we’re going big with this part of our process. We hope this project inspires 99 designers to give it their best shot since we hope to serve other great designers and creators through this platform.