Qryo will be a health center for whole body cryotherapy. It will also be used for franchising in the future. Focus is on health. Benefits of cryotherapy is many. It should be an clean, classy facility and it main focus will be upper middle class and above.
I added som links.
Whole body cryotherapy (WBC) is an alternative to cold water immersion or ice packs. While further studies to determine the efficacy of the treatment are recommended a review of the available data does not show that this treatment has a greater impact than simple ice pack therapy or ice bath.
This treatment involves exposing individuals to extremely cold dry air (below −100 °C) for two to four minutes. To achieve the subzero temperatures required for WBC, two methods are typically used: liquid nitrogen and refrigerated cold air. During these exposures, individuals wear minimal clothing, which usually consists of shorts for males, and shorts and a crop top for females. Gloves, a woollen headband covering the ears, and a nose and mouth mask, in addition to dry shoes and socks, are commonly worn to reduce the risk of cold-related injury. The first WBC chamber was built in Japan in the late 1970s, but WBC was not introduced to Europe until the 1980s, and has only been used in the USA and Australia in the past decade.
Whole body cryotherapy was initially intended for use in a clinical setting to treat patients with conditions such as multiple sclerosis and rheumatoid arthritis. WBC is provided in over 50 European hospitals and medical clinics and it has now been used in many spas, and athletic training facilities as well. Elite athletes have reported using the treatment to alleviate delayed onset muscle soreness (DOMS) after exercise and recreational athletes have started to emulate elite athletes in using these treatments after exercise. Reductions in muscle and skin tissue temperature after WBC exposure may stimulate cutaneous receptors and excite the sympathetic adrenergic fibres, causing constriction of local arterioles and venules. There has been a study that suggests that WBC stimulates the autonomic nervous system (ANS), with a predominance of parasympathetic tone activation, after exposure but it does not appear to have been duplicated.