The name is a combination on the term "mantra."
The company "Why"
Our why has evolved over time from the combination of four different ideals that we wanted to combine into one concept.
First, it needed to have a social/public purpose.
Second, it needed to have the ability to improve the world.
Third, it needed to have a minimal environmental impact.
Fourth, it needed to generate enough profit to enable us to give a large portion of the proceeds back to organizations that are working to save our ecosystem.
Public Purpose: In 2013, my husband had an allergic reaction to silicone (from his contact lenses) which caused him crushing anxiety and depression. This anxiety lead him to experience the dangers of treating anxiety and depression using pharmaceutical solutions. I watched yoga and meditation completely heal him. We now have a passion for helping others who are experiencing anxiety or depression use yoga and meditation to heal themselves. As science has started to back this up, we want to help others to get better access to yoga. We have a special hope to help those in the armed services.
Improve the World: Regardless of your political stance, you can't help but see that the country is divided. It seems everywhere we look there is division. We know, from practicing yoga and meditating, that our country could be healed if more people were engaged in these practices. There is also more recent science that backs this up too! Again, a similar goal would be in increase the number of people practicing yoga to help heal the divisiveness in our world.
Minimal Environmental Footprint: The yoga market is a $16 billion dollar market and much of it is dominated by companies that are selling cheap and toxic products. Our goal is to create non-toxic, biodegradable and renewable products that can compete with the cheaper, more toxic products. Instead of the yoga tools that are on the market today, we want to develop and market a line of mats, blocks, straps, cushions, etc that are as minimally invasive as possible.
Enough Profit to Give Back A Lot: The products we're envisioning will leave us with a net operating profit of close to 40%. We're hoping to give a significant portion of this back to environmental groups that are working on maintaining our ecosystem. If it goes really well, we may even establish our own non-profit for this purpose.