We are a top rated CrossFit facility that trains both men and women to get in the best shape of their lives using the CrossFit method, based in Katy, Texas.
Our mission is to be leaders in empowering people to exceed their potential through community, integrity, and excellence. Simply put we change people's lives and are looking to attract the right people who aren't afraid committing to making a change and have fun doing it. We are a place where everyone can reach their goals through courage, strength, and excellence.
We have expanded to offering more programs and services (e.g.- Kettlebell, Barbell, Endurance, Yoga, etc) and want to rebrand our new logo to reflect our services and broader audience. Looking for a new logo to attract both men and women but more appealing to females yet not so feminine that men get turned away. Our target market/ideal client is 35+ year old men and women who want to lose 10-40+ pounds and regain their health from the tribulations of family life and looking to get back in shape. Unlike other group fitness or conventional gyms, who don’t keep you committed or help achieve your individual fitness goals, our experienced professional staff focuses on our members with proven training and nutritional programs that provide them with the tools, accountability, and supportive community needed to achieve sustainable results.
Design needs to appeal to this, meaning all levels of fitness and abilities or simply not intimidating. Common misconceptions we DO NOT want to portray is you have to be fit, strong, intimidating, etc. Our current colors are red, white, and blue but open to new colors. The final design should be bold, clean, have a modern look, and communicates excellence.