MEANING/EMPHASIS is on illuminating actionable insights to maximizing your time and talents
1. The audience is developing emerging leaders and people who want to self develop
2. I would like a logo that utilizes “BB” somehow in the abstractness of the logo
3. I would like to see a logo that is vibrant, abstractly connected to the stated meaning, minimalistic and eloquent in design
4. I would like the logo to be clean so that it can scale to larger formats and down to a favicon appropriately
5. While there is very much a research element behind this logo, I would like to stay away from any concept that screams academia!
6. Descriptive words: Insights, Maximize, Time and Talent, High energy