This was my first experience with something like this. That I liked his design should be obvious: I chose it. However, Khalil was also incredibly patient, quickly responsive to my questions and requests for variations, and an absolute pleasure to work with.
How AdrienEd started their logo & social media pack journey
Who are you known as?
What’s your company slogan?
Redefine Yoga Culture
Tell us a bit about who you are and the people you reach
Yoga & lifestyle brand who’s redefining yoga culture. We make yoga classes & courses for “real people” & without all the hippie hocus pocus. We are primarily geared towards women 25-35 but wouldn't want anything to "girly".
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Nothing too traditionally yogic looking. Edgy but still traditional. Our community is not one that feels like they don't fit in with the traditional yoga people. But at the same time it's not a grungy rebel type of vibe. The logo should look cool enough for people to want to wear it on clothing. We feel our current logo feels a bit too cheap -> http://www.badyogi.com. We would like to have an image as part of the logo in addition to the words Bad Yogi. Something that would be able to be used independently and eventually recognized as Bad Yogi. We've provided an image to use for the social media covers. To clarify "Nothing too traditionally yogic looking." we're not looking for anything with a lotus flower or a yogi in lotus pose. We're looking for something that would represent a slightly more serious brand. A great example is Lulu Lemon (lululemon.com) or Under Armour (underarmour.com). It would be important to go through our site and social media and get a feel for the attitude of the brand. We're looking for that translated into logo. Another interesting log is http://theeverygirl.com/. Hopefully this helps narrow down a bit more. Thank you for all your efforts.