Archetype Coffee got their new logo & social media pack by running a design contest:
Archetype Coffee needs a logo
Check out Archetype Coffee's Logo & social media pack contest…
Food & Drink
This is a start-up specialty coffee shop opening in Fitzrovia, London. The name Archetype Coffee is partly inspired by Jungian psychology. Fitzrovia is an expensive place, so I'd like the logo to reflect the sophistication of the area. But the coffee shop will also be eclectic. It will sell a range of popular foods from around the world, including Japanese nikuman, Spanish "bikini" sandwiches, Indonesian pandan cake, and Filipino sweet bread. Archetype Coffee will not be an ordinary coffee shop! The coffee will be very high quality and sustainably sourced. (Allpress Espresso is the supplier. Check our their branding!) The logo has to look good on light and dark backgrounds because the shop front is painted black. Some extra specs: - Authenticity - Aesthetic (easy on the eyes) - Uniqueness (non-generic) - More playful than Caffè Nero and Coffee#1 - Less playful than Black Sheep Coffee and Puccino's
Other color requirements
The shopfront is painted black, so the logo will need to look good as a brighter colour!
Please don't take the reference images as strict guidelines! Feel free to try something completely different. The only major thing to avoid is looking like my nearest competitor (Kaffeine). I don't want to look like a copycat. P.S. I don't care about the Facebook, Twitter, or YouTube designs. The winner won't need to deliver on these. I just want a really good logo.
Every design category has flexible pricing for all budgets. Logo & social media pack starts at $529.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & social media pack.
Designers across the globe delivered design magic.
Archetype Coffee collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
New is absolutely fantastic to work with! He was timely with his responses and enthusiastic throughout the whole process, start to finish, in helping me bring my logo to life. We didn't even go through many revisions to get my final logo, he just nailed it from the beginning. My boyfriend is even working with him right now on several projects. I'm extremely pleased with the end result and will definitely work with him again on any future projects! Thank you NEW!!!!!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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