What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
BURN calories method is a new business that will be opening their first centre in Spain. BURN calories method that combines medical nutrition and tech training for a fast and effective body transformation. It is focused on a target 25-55 that is familiar with diets or fitness. The price range of the service is from 75 euros per month up to 200, so the mid target is happy to spend money in fitness or is willing to dedicate it to weight loss. The business has two areas: 1) medical nutrition (where a doctor directs diet and protein supplements/vitamins) that is focused on weight loss and 2) training (a high intensity training program where in small groups and with special technology that monitors your effort and performance). The nutrition area is mainly white with some orange touches and the training one is black with some red. The idea of the medical nutrition is to have a controlled diet with the supplements you need, all scientific, with a very important highlight of the medical fact. On the other hand, the training is short and "painful", with a hell atmosphere, where you have to give it all in a short time. Effort and intensity are the main clues of this kind of training where you are going to suffer, but also to get the best results
What inspires you and how do you envision the design for your business?
We need a design of the outdoor image of the centre (what will be seen by the users from the outside of the building). The text that must be included is in the documents attached. The idea is to represent both parts of the method: the medical nutrition and the tech training. Freedom to decide how to do it, but limitation with the colors. Medical must be mainly white (and some small orange touches if wanted) and training must be black (with some red, optionally). The sensation has to be medical/control/effective on the nutrition side and effort/hell/results/take yourself to your own limit in the tech training. No direct references to medical instruments (or doctors) or to hell representations (flames, devils...)
BC Method- Logo
Fachada: mock idea of the design-WHAT WE ARE ASKING FOR:)
Web: landing page
Renders of the center (tineda=nutrition space, it has to be chamged all to white, but just for a reference), (sala=training tech/hell, quite accuarate except for the flame and the claims in the wall)