"typkup" is the name of the site, we are a store front with items across all categories that allows any and all social media content creators to become an affiliate. Think Amazon/ebates/patreon rolled into one. The concept is a tip-cup, or a cup someone puts money in for an entertainer or bar tender. When followers of creators or influencers buy products on our site, we give them (influencers and creators) a share of the margin as a "tip/typ".