Healthy dogs make loyal pets; and, hard-working dogs deserve the best. This take on the Loyal Pasture Dog Co. logo features a smiling spotted shepherd dog, compete with collar to show that he's a farmer's best bud. He is framed by the places he loves most - the barn and the field - under an open sky. Sans serif font adds class and a modern vibe while the hand-drawn, crosshatched, vintage style lines suggests a down-to-earth and humble vibe.