This approach merges premium aesthetics with a modern and simplistic vibrancy, aiming to resonate equally with teens and their parents while making a bold statement in the beauty and wellness space.
The dynamic interplay of bold typography and holographic accent inside captures attention and evokes a sense of youthful energy. The interplay of pink and purple colours, textures, and refined layout ensures the packaging stands out; not just as a product but as an experience. I worked to strike a balance that feels youthful without being childish, ensuring the design appeals to a discerning audience.
Every detail, from the radiating glow forms around the logo to the confident and vibrant colours has been crafted to create intrigue and excitement. This is a design intended to invite engagement, whether on a shelf, in an unboxing video, or in someone’s daily routine.