Three years ago I paid a single designer $1500 for a logo I really wasn't that happy with. The problem was, I knew how I wanted the logo to "feel", but not what design elements should be in it. This time around - with 99designs - I paid $500 and have a logo that's dead nuts on what I'm looking for. Only by looking at dozens and dozens of designs from multiple designers could I drill down to what I really was drawn to, and more importantly, what I was trying to stay away from. The contest process was incredibly easy, well designed, and had absolutely no bugs or surprises. I couldn't give a higher recommendation for the entire process.