My task was to design the label for a car cleaning product line. All Purpose Cleaner is used to clean the interior and exterior surfaces of vehicles.

The product target audience:
For the car enthusiast or the professional car detailer. They are between 18 to 35 years of age (predominately male). They love their car and like to take care of it by detailing it a few times per month.

I proposed a project in bold colors that the target group pays attention to. The design of the label was to be simple and minimalistic, without unnecessary drawings and photos of cars.