Bigwigs is a personal finance blog that aspires to build a brand with likeminded people who believe that life is short, so live big. The target audience is college educated, in their 30's and 40's, married with young children, and have high household incomes but little accumulated wealth. The target audience works hard, often balancing family and a side hustle. They aspire for the best for themselves, their family, and their community. They're looking for ways to master their finances, so that they can escape the rat race, and start living their best life before time runs out.