Creep is an alternative clothing brand that offers the consumer an outsider clothing option to compliment their individuality.
The brand is about standing out from the many and feeling your pure self. Creep is aware of the social constructs that have been manifested in today's society and the brand mission is to help ease the anxiety of 'fitting in'. Creep encourages you to become your weird quirky self because this is usually who we really are underneath and it's because of these social constructs that limit our true personality in the face of our peers. Creep's strap line is 'Be a creep, not a sheep'. This tag line promotes being yourself and to encourage you to not follow the crowd.