Your visual identity is the first opportunity we get to make an impression with your audience. Because we’ll have a clear picture of the brand persona and the characteristics we need to display, strategically developing your brand identity becomes much easier.
See carefully on the branding case we do with lionware branding manager. How to create brand guidelines?
Logo shapes, colours, typography, graphic and patterns all provide us with opportunities to deliver certain characteristics that resonate with who your audience is.
The combinations of these elements allow us to produce a look and feel that you can only capture with visual elements. As the term suggest the Look and Feel of a brand has the ability for us to make our audience feel a certain way so it is very much a strategic tool.