With this design, I wanted the client to have an advert that really stood out on the page and I wanted to come away from the traditional advert that gets lost within a publication.

I also wanted a call to action to stand out and lead the reader to take action. I designed a series of adverts as I thought they could run the campaign and not stand still with the same advert being seen.

I used strong bold colours and the less is more with the text. A customer has only 30 seconds attention with these type of ads and that was used within the design process.