Project Name: Wecab

Tagline/Slogan: Schysstare Taxi

Overview: Wecab is a new taxi service that aims to be fairer and more reliable than its competitors like Uber and Lyft. The company is looking for a logo that conveys these values while also being modern and eye-catching.

Target Audience: Urban commuters, seniors, and anyone looking for a more ethical taxi service.

Design Style: The logo should be modern and clean, with a color palette of chrome, black, and white. The design should be easily recognizable and versatile enough to be used on a variety of marketing materials.

Inspiration: TheCar.se Uber, Tesla, Polestar, Apple

Logo Specifications: The logo should be simple, memorable, and convey the values of fairness and reliability. It should work equally well in color and in black and white. The design should be scalable and versatile enough to be used on a variety of mediums, including print and digital.