Logo presents a bold and innovative approach to representing Luis Brown, merging the geometric precision of a pixelated monogram with the dynamic symbolism of an individual artist. The design plays with the boundaries between abstraction and representation, creating a brandmark that is both an "LB" monogram and a subtle, stylized face. The concept emphasizes Luis's multifaceted identity as an artist and a person, capturing the duality of his persona—both as a recognizable public figure and as a unique individual.