Client : "Something that incorporates both Yokai and musubi in a not scary way"
Me: "Yes."
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A very unique and interesting brand concept for Japanese-Hawaiian restaurant that specialized in serving musubi (A nori covered ball of rice with various fillings and flavors)

There are many kinds of yōkai (supernatural beings found in Japanese folk religion) call it Japanese ghost if you want :p. I choose to go with an imagery of Tengu as the main logo, reason is because it can be easily recognized by people as a being from Japanese folklore.

This unique & peculiar characteristic of Tengu (Red face, long nose, white hair) plus a silhouette of rising sun in the background convey more authentic, humble & affordable image that says the shop is here to fill the bellies of the working class without breaking the bank. Also fun Tengu expression while eating musubi resonates cheerful vibes that speaks they serve the ultimate comfort food that can even make a ghost smile! :)