The packaging design for cannabis-laden candy rings (an increasingly popular product category that requires brands to have a thoughtful visual identity and a bright and strong image in order to stay competitive).
One of the non-obvious effects of cannabis that people note is an immersion in childhood memories and nostalgia for the past. It is this feeling, with the addition of fun and amusement (given the slight psychedelic effect of the product, and the fact that dosed sweets are most often used in the company of friends ) and I wanted to convey in a synthesis of images of jelly rings and nostalgic, close to the heart stories (riding on quads, listening to warm vinyl records or carefree summer car rides with friends).