CoreForm360 is a fitness business that sells personalized training programs/services. The client needs a logo that attracts adolescent/young adult athletes and their parents who are looking to transform their fitness/performance and take it to the next level.

The client aims to become the next Nike, so she requested a logo wherein she can detach a standalone pheonix logo out of the original design, so I created a kettlebell (Fitness) and rising pheonix (Sucess) logo combination to help her achieve this dream.