Truck Wrap Design ( Junk Chuckers )

So, the overall design direction I went with is all about clarity and getting the message across very easily.

The client wanted to turn heads with an unusual funny design, so I incorporated a "meme" into the design.

Big Chungus is a well-known meme on the internet, a simple google search will show you how relevant it is.

Q: Why Big Chungus?
A: The similarity of the name of the company to the meme

The funky hero model is funny on his own plus the speech bubble that says BIG CHUNGUS IS HERE is the icing on the cake, I can see this trending on tik too very easily, once people who are on the road sees it and start taking videos of it.