Awakenthefury got their new product packaging by running a design contest:
Train Fierce, Live Fierce - Build a label to show that!
Check out Awakenthefury's Product packaging contest…
Get Ripped Energy
Get Ripped Energy
Description of the product
Get Ripped energy is brand that targets the modern elite, ambitious individual that lives a fast paced life and needs an edge that is both powerful and healthy! The brand uses a sword as a symbol from ancient times, representing warriors of the past that have over come so much and been victorious for centuries! The sword symbol is designed to unlock the fearless warrior within us all, so we can triumph over any odds or challenge. The background stripes &/or blood spray on the can represent an ancient custom of the Vikings and Britannia, whereby warriors would paint their faces in preparation for battle - showing that they were now warriors ready to fight and defeat the challenge before them - a powerful statement that "I am a warrior" and the mentality shift with it! Get Ripped energy is a healthy alternative with a powerful blend of training minerals and vitamins for an unseen nutritional punch to the body for the challenge ahead. White or silver is chosen as the can colour to represent health and purity - the white Knight!, the Green warrior stripe represents the spirit of the warrior and allows the can to be distinguishable from a distance. The logo in black or silver represents the hardcore soul of the brand and elite nature within. With the slogan use it as a high lighted lead in to Brand voice bellow. Add the following "hit point to the side of the can in a strip down the can with a "Viking tattoo styled shield icon with an appropriate image inside for the following hit points" Shield exterior (outer line) with viking tribal tattoo styled icon : Strength - Great Axe Stamina - Two crossed swords 9 Vitamins & Minerals - Tree or plant leave or something natural Zero Sugar - Shield or open hand Caffeine - natural Lightning streak Brand Character - for design purposes only to understand branding. I AM BORN FOR BATTLE - Fuelled by the furious soul of the warrior I AM FULL OF FURY - Obsessed with living a life in search of greater glory I AM UTTERLY FEARLESS - Carving my own lane. CAN INFO: FRONT: Large Logo with brand name vertically as with word icon. Warrior stripes / or a fusion of warrior stripes and blood splatter Lightly carbonated, serve chilled, 250 ML (small and intrusive) Stripe sown side: Viking Icons with hit points: Shield exterior (outer line) with viking tribal tattoo styled icon : Strength - Great Axe Stamina - Two crossed swords 9 Vitamins & Minerals - Tree or plant leave or something natural Zero Sugar - Shield or open hand Caffeine - natural Lightning streak Label / product info of can: BRAND VOICE: (above blurb and ingredients) GET RIPPED ENERGY DRINK - TRAIN FIRECE, LIVE FIRECE - I do not fear defeat, I only crave GREATER GLORY. No matter the CHALLENGE, I will be VICTORIOUS, for I am FIERCE. Pre ingredient Blurb: FUEL THE WARRIOR WITHIN - Immediate Increase in Strength, Stamina, Focus & Nutrition. BUILT FOR TRAINING - no nonsense mix of performance enhancing substances infused with a powerful nutritional supercharge of vitamins, minerals and amino acids. Label Info: Nutrition Info: Serving size 1 Can - bellow Ingredients (Confidential) - bellow Note on label: Not a significant source of fat, fibre, vitamin A, vitamin C, calcium and iron. Percent Daily Values are based on a 2,000 calorie diet. Store in a cool dry place Distributed by Get Ripped Energy ltd, Seychells *“Bar code space” as every can will be bar coded.
Description of the product target audience
Fitness athletes and healthy living ambitious individuals. age 21 - 45 male and female Modern elite class - higher income professionals
Build the Product label - 250 ml can TARGETING THE ELITE FITNESS MARKET! Simple, slick and hardcore. Recognisable from far so use a unique can colour layout - i.e. like the red bull blue checker behind logo, makes cans identifiable form far without being able to see logo. Add as least info as possible, must be clean, yet still get the product identity and "hit points" across. I would like White and Silver Cans with a Black logo and potentially a slice or slither of GRE green on the edge of the blade or font or background design. An idea for can is to have a "spray of blood" look around the logo which could be GRE green, or stick to a sharp lines of the sword to create a suitable background identifier. Third we can just use the GRE neon green logo and use black, white and silver for the can and product details. Get creative, yet apply simplicity as it creates powerful images and meaning. Use PIRULEN text! Can design & brand guideline: Brand colours - metallic gold, black & white. *FRONT OF CAN - 1st quarter of label”: LARGE and bold - 80 % of can size : SWORD LOGO WITH VERTICAL WORD MARK. small and bold : (hit points) - list suitable left side of logo on front of can. 15 CALORIES 11 VITAMINS 7 amino acids 5 nutrients, minerals & electrolytes 3 antioxidants zero sugar (+4 larger font) small and subtle on front of can: “Lightly carbonated, Serve chilled, 355 ML” *middle of can - 2nd quarter of label: at top and large : GRE’s word mark only medium sized brand voice and product info bellow word mark : with highlighted, bold and larger “sloagns”, and regular smaller blurbs as shown: TRAIN FIRECE, LIVE FIRECE I do not fear defeat, I only crave GREATER GLORY. No matter the CHALLENGE, I will be VICTORIOUS, for I am FIERCE & always go for gold.” Immediate Increase in Strength, Stamina & Nutrition” *back of can - 3rd quarter of label: GO FOR GOLD GET RIPPED ENERGY DRINK - refreshing performance drink infused with a Gre’s proprietary nutrient supercharge of vitamins, minerals, electrolytes, amino acids & antioxidants *Ingredients Table / list* - see loaded document. other Ingredients: Carbonated Water, Stevia extract, Malic Acid, Ginseng & citrus Flavours, Colors* very small and subtle: * Not a significant source of fat, fibre, vitamin A, vitamin C, calcium and iron. Percent Daily Values are based on a 2,000 calorie diet. Store in a cool dry place not recommended for children under 12 or woman while nursing or pregnant. keep out of reach of children. consult your physician before starting any supplement regimen. Mini sword logo with “Distributed by get ripped energy ltd, Seychelles. made in asia” - and a “Bar code” next to mini sword logo. *back of can - 4th quarter of label: CLEAN & OPEN - VERTICAL SILHOUETTE SWORD WITHIN TEAR / TORN STRIPED DESIGN
355 ml can.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Awakenthefury collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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