Otopia got their new product packaging by running a design contest:
Stand up Pouch design for Protein Powder to appeal to young, modern females
Check out Otopia's Product packaging contest…
Other color requirements
Colours: - Brand Logo is currently Navy (Pantone 294C (CMYK 100 74 0 45, but open to change logo colour, but we prefer the blue or navy spectrum over black if it works) - We would love Metallics to be included on our packaging - Gold, Copper, Rose Gold, or any type of metallic - We want each product/flavour to be associated with a specific colour. We are open to suggestions but the colours chosen need to be feminine, vibrant, fresh and young to suit target market (age 20-45), we have provided an inspiration mood board to give an idea of what we like. - This is the first product in a range, so there will be a range of colours.
Description of the product
We are Otopia - Inner Health, Outer Glow We focus on wellness via Nutrition. Premium Plant Based Protein Blends’ with Powerful Benefits. Manage Weight, Boost your Immunity, Lower Inflammation, Detox & Rebalance.
Description of the product target audience
1. Females - Today’s modern female audience are savvy and smart and our key will be honest and authentic, yet fresh, bold, modern and young. These women strive for self improvement, and want to put plant based natural ingredients into their bodies. 2. Weight loss – For weight loss/management or post workout 3. Lectin Free / Gluten Free / Vegan – On a lectin free diet, vegan diet or anti inflammatory diet, having gut issues and looking for a shake for post workout or as a dietary supplement that is Lectin Free 4. Target Market - 20 - 45 years 5. We are targeting Australia and New Zealand to start. Expanding into Asia, USA, Europe at a later stage - although we will ship worldwide from onset of launch.
- We are looking for young, fresh, feminine, bold designs (see attached inspiration mood board with images) - Stand up pouch (Doy Bag) for Protein Powder, both front and back design required - We have a 500gram bag and 1 Kg Bag, this competition; we only require you to present the 500 gram bag (die line attached) - Two Flavours: Chocolate and Vanilla Flavours, you can select the one you would like to present. - As we progress we may have other flavours and other products such as super greens, collagen, fat burner, so there will be an opportunity for continued work. - We would like to make use of the "O" the double ring or circle on the packaging, taken from our logo Otopia. The O stands for Inner Health, Outer Glow. We want to use the O on our marketing. For example O she glows, O so worth it! we are also using it in front of our product names eg : O'Plant Protein, O'Super Greens etc - font styles - keep it fresh, modern, young, feminine, but completely up to the designer. We have no preference. - see our instagram page to get a feel for our target market @otopiawellness ignore the colours - we will adjust them once our packaging is decided. - See attached word doc with all the text that is required for the front and back of the packaging - This should be very clear what is required on both the front and back, but if you have any other questions please ask. - I have provided 1 barcode for now - just use as placeholder - The Doy Bag Print Specifications: Materials: Film 12MPET/100PE Metallised, with Matt Overlaminate Print Colours: 4 - CMYK + White (x2) Finish: Matt Laminate, Tear notch, Zipper, Radius Corners
What to avoid
- We do not want to see images on the packaging - no see through windows to see the product
500g Doy Bag = 190 mm (W) x 265 mm (H) x 53mm gusset (Rounded Corners, please note the die line does not have rounded corners, but the concept should), Please also note : The Gusset can be also any colour or metallic.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Otopia collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Nubia Design was a pleasure to work with. They understood the brief for our packaging project very well and produced the most high quality concepts among all designers right from the beginning. They were also very responsive to revisions throughout. Thank you ++
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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