boccarossa.salvatore got their new product packaging by running a design contest:
Packaging Design for Small-Batch Handcrafted Gelato Pints
Check out boccarossa.salvatore's Product packaging contest…
Food & Drink
Passione Gelato Artigianale
Description of the product
Passione Gelato Artigianale is a gelateria in Vancouver that handcrafts small-batch gelato respecting the roots of the Italian craft while creatively embracing flavours & ingredients from all over the world. These gelato pints are filled with the gelato made directly at the local shop by Salvatore Boccarossa.
Description of the product target audience
Families, dessert lovers, mostly locals from Vancouver but also tourists, epicureans, those who enjoy fine food, people who are curious & experimental about food, well-traveled, both genders. Lots of kids love our gelato, people of all ages. I wouldn't constrict it only one age group. We get lots of visitors and tourists as well. But right now with restrictions, mostly locals.
A elegant design for a gelato pint. Lid can incorporate "There's a story behind every flavour" tag line on the top logo. On the pint it should look minimalistic yet and also sophisticated, perhaps abstract shapes to really make the design pop out. There needs to be a blank field dedicated to the front of the pint where we will be writing / printing the flavour manually. On the back can include some information: like address (55 Smithe St, Vancouver) and phone number (604)423-4099 along with Instagram @passionagelatoyvr.
What to avoid
Try to keep things looking simple & elegant. Going for a luxury brand to differentiate from cheaper alternatives. This is a gourmet gelato brand.
Dimensions are all included in dielines with files uploaded above.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
boccarossa.salvatore collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It was a pleasure to work with Sandra. I'm totally in love with her designs. The communication was super easy and quick. She capture my wishes immediately and it turned out perfect. Thank you! :-)
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
People who are willing to buy natural, organic, healthy product. This can be used with breakfast cereals or as a snack f
Most of our audience (70%) is women 35+
Both men and women, age range around 25-45, no specific income level but we want the product to have a premium feel
Everyone and anyone!
Zoomers, millenials, teenagers, students and young adults. But really, this is a fun treat for anyone with a sweet tooth