ji.li got their new product packaging by running a design contest:
Packaging design for a premium tea company
Check out ji.li's Product packaging contest…
Food & Drink
WORLD OF TEA
loose leaf teas (variety)
Description of the product
World of Tea is fueled by our passion and love for quality teas. Our teas are carefully selected directly from the growers. Each tea is a treasure and gift of nature. We handcraft tea blends in small batches with the finest ingredients for ultimate freshness and flavour. Premium loose leaf teas will be packed in this box.
Description of the product target audience
Tea lovers who value quality. All genders, all income levels, age range 20-80.
Dear designers: - This box will be used to pack a variety of our loose-leaf teas. White, Green, Wulong, Black. We will need 5 colour variations for the same design. - We like botanical drawings with watercolours, but other design inspirations are more than welcome. - Front of the box: We will use a label sticker to indicate the names of the different products. The label itself (Kraft) is a separated part of the box and could be printed by an in-house printer. - Back of the box: text about us (in English and French) At World of Tea, we source our teas directly from the growers. Each tea is carefully selected for its intrinsic qualities and is a gift from nature. We handcraft tea blends in small batches, with the finest ingredients, for ultimate freshness and flavour. Thank you for choosing our teas. We hope you are nourished and rejuvenated with each sip! Chez Le monde du thé, nous nous approvisionnons directement auprès des producteurs de thé. Chaque thé est soigneusement sélectionné pour ses qualités intrinsèques, tel un cadeau de dame nature. Nous confectionnons aussi des mélanges de thés en petites quantités, pour garantir la fraîcheur, tout en utilisant les meilleurs ingrédients pour une saveur inégalée. Merci d'avoir choisi nos thés. Nous espérons que vous serez satisfait à chaque gorgée ! - Back of the box: Space for product info label (label size 2.8" by 2.2"). - Back of the box: Icons for Canadian Family Business, ethically sourced, gluten-free, vegan (Whatever icon style you choose to use, please make sure all icons have the same style.) - Back of the box (company info.): Website: world-of-tea.ca Instagram and Facebook: world.of.tea.ca
L: 3 inches W: 1.5 inches H: 6 inches
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ji.li collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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Both men and women, age range around 25-45, no specific income level but we want the product to have a premium feel