Deliciously crispy kettle cooked potato chips made from the freshest potatoes and the best quality and crunch out there, in a verity of delicious flavors
Description of the product target audience
Grocery shoppers. (Everyone)
Hi I’ll attach our current design that we’re selling already for 10 years, now we wanna updated the design to a up to date look but in the same old design look because our customers are promising on our chips quality and they recognize it by the current design, I’ll attach the design direction we wanna take it, but of course designers need to be creative to make beautiful nicer patterns on the flavor color, nicer fonts, pictures for the kettle chips and spices to make it attractive. And the way it’s placed and presented on the bag design, it should say big kettle cooked and little smaller it should say potato chips. The bag should be in matte look.
What to avoid
We wanna keep the same old background pattern and/or color, but designers should be creative to twist it, .... and make it nicer and softer looking. Any design that is totally new looking and not similar looking to the current design won’t be the winner.