CoolWay got their new product packaging by running a design contest:
New Keto Bars for CoolWay!
Check out CoolWay's Product packaging contest…
Food & Drink
Other color requirements
Pantone 3115C Solid Coated
CoolWay Keto Bars
Description of the product
CoolWay is proud to introduce our first-ever line of Keto bars! Enjoy your favorite dessert with only 1g of net carbs per bar. ABOUT THE COMPANY CoolWay is a brand of better-for-you frozen desserts available in all the major retail stores in Canada. We offer a wide range of products from low calorie tubs of ice cream, bars and ice cream sandwiches!
Description of the product target audience
Anyone looking to indulge, guilt-free. People who shop for Keto products. Primary target: females, aged 20-50.
We are looking to adapt our packaging design for our new Keto Bar product line. The design has to look fresh while keeping the key elements of our brand (such as the CoolWay blue). Note: The image of the bar should have a bite in it and look VERY indulgent/decadent. Please use any ONE flavor for your submission: FLAVORS - Salted Caramel swirl in vanilla ice cream in a chocolate coating. - Chocolate peanut-butter ripple in a chocolate coating - Mint covered in chocolate coating MACROS/BENEFITS - 1g of net carbs/bar (this is the most important aspect) - No added sugar - Dairy farmers of Canada (logo attached)
What to avoid
Going too far away from our design, it's important for consumers to recognize our brand. We recommend using a similar template to our other products, while finding a fresh new way to differentiate the Keto Bar line.
110 mL bars x 4 per box.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
CoolWay collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Women aged 24-45. Many have young children, they're health conscious and want to be healthy. Most follow the keto diet.
People who consume a lot of social media, organic products and healthy lifestyles.
Our target audience is women between the age of 30-45 who are looking for a great-tasting product they can trust, enjoy,
We are aiming to sell this product for woman 45+. It does not mean that product branding should look like for midlife/ol
The home chef who doesn't just go for the cheapest option, who likes products with a story. They like their products pur
We have a wide brand appeal with each product having a different target market so we need a design that is fresh and app