New keto bars for coolway!

The Brief

Industry

Food & Drink

Other color requirements

Pantone 3115C Solid Coated

Company name

CoolWay

The Brief

Existing website

coolway.ca

Product name

CoolWay Keto Bars

Description of the product

CoolWay is proud to introduce our first-ever line of Keto bars! Enjoy your favorite dessert with only 1g of net carbs per bar. ABOUT THE COMPANY CoolWay is a brand of better-for-you frozen desserts available in all the major retail stores in Canada. We offer a wide range of products from low calorie tubs of ice cream, bars and ice cream sandwiches!

The Brief

Description of the product target audience

Anyone looking to indulge, guilt-free. People who shop for Keto products. Primary target: females, aged 20-50.

The Brief

Style attributes

Industrial

Heritage

Luxury

Casual

Minimalistic

Detailed

Playful

Serious

Modern

Retro

Loud

Quiet

Feminine

Masculine

The Brief

Design needs

We are looking to adapt our packaging design for our new Keto Bar product line. The design has to look fresh while keeping the key elements of our brand (such as the CoolWay blue). Note: The image of the bar should have a bite in it and look VERY indulgent/decadent. Please use any ONE flavor for your submission: FLAVORS - Salted Caramel swirl in vanilla ice cream in a chocolate coating. - Chocolate peanut-butter ripple in a chocolate coating - Mint covered in chocolate coating MACROS/BENEFITS - 1g of net carbs/bar (this is the most important aspect) - No added sugar - Dairy farmers of Canada (logo attached)

What to avoid

Going too far away from our design, it's important for consumers to recognize our brand. We recommend using a similar template to our other products, while finding a fresh new way to differentiate the Keto Bar line.

Package dimensions

110 mL bars x 4 per box.

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.

Designers across the globe delivered design magic.

by andesign *

by tomdesign.org

by andesign *

by Budour A.

by Radmilica

by 3311design

by Super Sweet Design

214

design entries

You’ll get loads of concepts from experienced designers around the globe.

14

designers

Work with talented, professional Product packaging designers to turn your ideas into reality.

1

winner

Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.

CoolWay collaborated with designers to refine their ideas

by tomdesign.org

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And then… they selected a winner!

tomdesign.org

Top Level

5

(197)

Winner

Design by tomdesign.org titled "Kitchemy Coconut Bowls Set"

Design by tomdesign.org titled "BIRRA ARTIGIANALE SANTJAGO"

Design by tomdesign.org titled "CoolWay Keto Ice Cream Bars"

Design by tomdesign.org titled "Miss Pepita Vanilla Cake"

Invite to work

Client review

Tom is the best designer on this website. THANKS TOM !!!!!!!!!!!

justindurden8V

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