New keto bars for coolway!

The Brief

Industry

Food & Drink

Other color requirements

Pantone 3115C Solid Coated

Company name

CoolWay

The Brief

Existing website

coolway.ca

Product name

CoolWay Keto Bars

Description of the product

CoolWay is proud to introduce our first-ever line of Keto bars! Enjoy your favorite dessert with only 1g of net carbs per bar. ABOUT THE COMPANY CoolWay is a brand of better-for-you frozen desserts available in all the major retail stores in Canada. We offer a wide range of products from low calorie tubs of ice cream, bars and ice cream sandwiches!

The Brief

Description of the product target audience

Anyone looking to indulge, guilt-free. People who shop for Keto products. Primary target: females, aged 20-50.

The Brief

Style attributes

Playful

Serious

Modern

Retro

Loud

Quiet

Feminine

Masculine

Industrial

Heritage

Luxury

Casual

Minimalistic

Detailed

The Brief

Design needs

We are looking to adapt our packaging design for our new Keto Bar product line. The design has to look fresh while keeping the key elements of our brand (such as the CoolWay blue). Note: The image of the bar should have a bite in it and look VERY indulgent/decadent. Please use any ONE flavor for your submission: FLAVORS - Salted Caramel swirl in vanilla ice cream in a chocolate coating. - Chocolate peanut-butter ripple in a chocolate coating - Mint covered in chocolate coating MACROS/BENEFITS - 1g of net carbs/bar (this is the most important aspect) - No added sugar - Dairy farmers of Canada (logo attached)

What to avoid

Going too far away from our design, it's important for consumers to recognize our brand. We recommend using a similar template to our other products, while finding a fresh new way to differentiate the Keto Bar line.

Package dimensions

110 mL bars x 4 per box.

It all began with a design brief.

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CoolWay got their new product packaging by running a design contest:

Check out CoolWay's Product packaging contest…

It all began with a design brief.

Designers across the globe delivered design magic.

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designers

winner

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And then… they selected a winner!

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