jpatcourtney got their new product packaging by running a design contest:
Instagram worthy label and box for natural supplements brand
Check out jpatcourtney's Product packaging contest…
Simple + Pure is bringing the idea of whole foods, simple ingredient lists, and transparency to the world of dietary supplements. Today’s consumers want to be educated on what they are putting in their bodies, and this requires that they 1) trust their brands and 2) know the story behind the products. We believe the dietary supplement industry is failing consumers in this regard and that is why we started Simple + Pure. We have created a dietary supplement brand for the 30-50 year old mostly female Whole Foods shopper. The consumer who loves knowing that their coffee is single origin and that their popcorn is GMO free. The consumer who cares not only that her food is grown sustainably/raised ethically, but that the people involved in the food’s journey were treated fairly. Our brand draws inspiration more from the natural foods space and transparent brands like Warby Parker, Harry’s and Everlane then our competition in the supplement market. Our marketing (including this label and box) is about focusing on doing the simple very well and transparently telling the story of our products. For example for our Krill oil we tell the story of where the krill is harvested, what the boats look like, what a deckhands life is like, how the krill gets to our facilities, what does it take to turn it into a softgel, and along the way all the passion and pursuit of excellence that goes into creating a simple and pure 1 ingredient product.
What's your vision?
OVERVIEW We are looking for a bottle label and box design that can be used for all of our different supplements and that will serve as the core of the visual identity for the brand. Please start with a design for just the krill oil bottle label to save time, and once we’re on the right track we can adapt the design for the box and apply it to the spirulina. We’ll work with the winning designer to apply the design to additional supplements. We are also open to working with two designers if one creates a drawing style we love and another wins for their overall design. PACKAGING DETAILS The bottles are amber glass packers with black caps (image attached). There are three panels on the bottle labels and four panels on the box. This contest is focused on the front panel which should be the same or almost the same on the bottle and the box. For the other panels we just need a font and bullet style (the copy for all panels is included in attachments). Label dimensions - 2.25 x 6.5 inches Box dimensions - 2.5 x 2.5 x 4.5 inches VISUAL GUIDELINES We are looking for a clean, bold, and beautiful design that communicates the high quality, naturalness, cleaness, and purity of our ingredients. Our logo is currently just a sanserif font with the word "Simple" a white plus sign in a green circle and the word "Pure" we’d like to keep the company logo simple and text based, and we’re open to whatever font or design fits best with the rest of the packaging. Very important thing is that when a 1.5 inch picture of the bottle is viewed from 1.5 feet away all the main elements of the front panel are readable, and that when a 1.5 inch picture of the bottle is scrolling across a screen the Supplement Name/Ingredient is still readable. Elements we’d love to see +Light background and dark lettering +Natural Color palette +Accent color as a way to differentiate skus (inspired by ingredient) +A colored drawing representing the main ingredient reminiscent of naturalist drawings or illustrations in old books. Open to ideas beyond an actual krill or spirulina if those can't be made to look good :). +A drawing in the background that tells the story of the ingredient that is subtle and gives the background texture. For example a krill boat and snowy peaks above a bay for krill or a tropical setting and lake for spirulina. ATTACHMENTS Inspirations - This file has examples of other packaging with callout to the parts we love. Package Copy - The text we need to see on each panel *****************UPDATE******************** Here are some initial thoughts after seeing initial designs: 1) This is a premium natural brand and our ingredients are much more expensive because they are organic or ethically harvested or only the top tier quality or all of the above. It is important that the label have the feel of a premium food brand. It is very important that the label does not look like a cheap store brand. The natural supplements brand NatureWise is currently doing this better than anyone you can see their packaging here - https://www.naturewise.com/collections/natural-supplements - but I think we can still do it better! 2) We want to use the winning packaging design as the core of our visual identity for the brand as a whole. It is therefore important that there are elements that we can build our brand off of in the design. 3) This third point is sort of a combination of the above two. It is important for us that a bottle of our supplements would look at home in someone's Instagram photo of them doing Yoga, or eating a healthy lunch. Here are a few links to the types of photos I'm talking about, imagine your bottle design in these images and ask yourself would it look out of place - http://41.media.tumblr.com/a60eefd2509a03d03b88f75cff6a5d4f/tumblr_noq6lctc7N1uwphijo1_500.jpg http://s6.favim.com/orig/150405/choices-fit-fitness-food-Favim.com-2622336.jpg http://eatrunandeverythinginbetween.com/wp-content/uploads/2014/01/IMG_1720-e1389550481475.jpg https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRcN2hTxaAgb1BReympW3pC3cki80V0uVJgwg8ls_XrgsehJN8GKA https://scstylecaster.files.wordpress.com/2015/07/tsc-pink-detox-drink-3.jpg?w=601&h=902 http://exploregram.com/wp-content/uploads/2015/11/Foremail@example.com http://40.media.tumblr.com/93fa9dbb0d9ef17599da4384909b98ae/tumblr_nvosm07aDx1u9nlh0o1_400.jpg 4) The "ingredient image" needs to provoke health, clean body, purity, freshness etc. I would love it if we could make a krill look like that, but I'm thinking that maybe it will always look like a cockroach of the sea. Anyways cockroaches are def the opposite of healthy, clean, pure, fresh. So if we need to go with other symbolism that's fine. NatureWise is using a clean glacier. 5) If it helps the design I'm happy to include additional text or badges on the front panel. You'll know better than I would if these elements will help us achieve the look we're going for.
I want you to ask me anything. Don't worry about asking me too many questions. Let's talk, I will be doing my absolute best to get back to you immediately between the hours of 8am and 10pm US eastern time. Thanks! More info on Spirulina Spirulina has been consumed by many people for a very long time in many countries. It grew in many lakes, seas, and oceans all around the world. Spirulina was found growing in Lake Chad and Mexico's Lake Texcoco, and people of these regions have been drying and eating spirulina since ancient times. Spirulina was first discovered by Hernando Cortez and his Spanish Conquistadors in 1519. Cortez observed that Spirulina was served and eaten at the tables of the Aztecs during his visit in Lake Texcoco. The health benefits of spirulina were first discovered by explorer Pierre Dangeard who observed that flamingos were able to survive by consuming these blue-green algae. Botanist Jean Leonard supported the findings of Dangeard and people soon started to commercialize spirulina to reap its benefits. The first spirulina processing plant, Sosa Texcoco, was set up in 1969 by the French. More info on Krill A video with images from Krill Fishing Trip - https://www.youtube.com/watch?v=bXcF_Chf258
Every design category has flexible pricing for all budgets. Product packaging starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
jpatcourtney collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It's a real pleasure to work with such a talented designer who has an eye for clean simplicity. His communication and patience throughout the entire process were also excellent. He's a true professional.
I highly recommend Soy and look forward to working with him on future projects!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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