How Way Basics started their product packaging journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Simple and easy storage furniture. Our products are tool-free made from sustainable materials and are everyday essentials that fit home, office, closet, garage, and more.
What inspires you and how do you envision the design for your business?
We are looking for a 6 sided full color packaging for our new cube product called the Box. It is a tool-free assembly cube made with a plastic frame and connectors. The side panels are made from recycled paper boards. We would like to stay within the current look and feel of Way Basics (http://www.waybasics.com) incorporating our logo and green color. The Box will be launched with an all white color and other colors in the future. The frame will always be white and the panels will be other colors like (black, green, orange, blue, pink, yellow). This packaging needs to be ready to be displayed in a retail store like Target and include
- Product copy
- UPC label
- Made in Taiwan
- Way Basics logo
We want simple line drawings or a simple look like SimpleHuman, Method Home styling. One idea is to have a call to action on the front of the box to say put your clothes here, put your books here.... something to make a simple cube more exciting. Attached are images of the product and the work in progress assembly guide to show you how the product works and what is included. On the front of the package we want to market just the cube and have the door be "free included inside". The Box is also stackable, attached are some images and we want to show the modular possibilities on the packaging as well.
For any other questions I can be reached at firstname.lastname@example.org or skype jimmychiang76